Changing the world when you fly with ANA BLUE CLASS
BLUE CLASS is a new concept for the airline industry.
No matter which class you are flying on, you can choose BLUE CLASS. BLUE CLASS – one of the ways of joining ANA’s original BLUE WING program – supports Changemakers around the world working to solve social problems. When you purchase your flight tickets through this website, ANA will contribute a portion of your ticket fee to flight tickets for the Changemakers you support.
Beyond cabins, BLUE CLASS is a brand new concept of air travel
BLUE CLASS is available on First, Business and Economy. Your travel is not only for your own personal benefit, but also for a cause. Whether on business or on vacation, you can participate in changing the world when you fly with ANA on BLUE CLASS. This concept will change the idea of flying.
1% of your flight ticket fee is assigned to Changemakers' travel expense
If you purchase your ANA flight ticket through this website, ANA will give 1% your airfare to Changemakers. It is a simple and smart way for you to help solve social problems.
＊There is no additional cost.
Unique value, “WING”
Your action of supporting Changemakers' flights through the ANA BLUE WING program converts into “WING” points. ANA aims to help Changemakers to reduce their transportation expenses, and connect our customers to support behind the scenes.
＊1 WING = 1 mile
Current Flight Support
Here is the current total WING points. This figure will be updated frequently. Your support by flying on BLUE CLASS will help to boost the figures!
List of the Changemakers you can support
Nowadays there are many social issues in the world. And the people who are trying to solve those problems are Changemakers. These Changemakers travel around the world most of the year, and the cost of their flights is enormous. The BLUE WING program aims to reduce their travel costs, which enable Changemakers to do more with the savings. It's important to get to know these Changemakers well first, so as to choose the one (or more!) you would like to support!
Changing health care in the developing world. Via mobile technology.
Rebuilding Tropical Fisheries with Coastal Communities.
Soccer World Cup for Homeless people. Where Lives Can Change.
A World of Safe Housing for All.
Build toilets in developing countries so that everyone can have a healthy life.
Financial services for the underbanked. Economic opportunity for billions.
Finding future social entrepreneurs from within Japan. Actively recruiting and cultivating next generation Changemakers.
BLUE CLASS will change the world together with the following Changemakers:
One flight to one of our countries of operation enables 5 health care workers in the world's most underserved areas to improve medical treatment for 2,500 people.
The equivalent cost of a London-Jakarta flight will finance scuba training for 3 researchers, who are vital to our conservation work.
Flight Support will allow hundreds of homeless in Asia to join soccer competitions and escape homelessness.
Support for one flight to one of our countries of operation will enable quake-resistant retrofitting of schools, protecting 100 children in Indonesia and Guatemala.
There are people suffering from toilet sanitation problems. With ANA support, I can be free to work without the constraints to go when and where I am needed the most.
Many emerging markets are hard to break into, and in those markets, ANA funding will help Tala complete landing testing and other preliminary work needed to enter the market.
As a certified 5-star airline,
ANA can bring “Change tomorrow by flying today.”
ANA Market Communication
What is the reason of supporting Changemakers?
We may have enough in our daily life and hearing the inspirational stories of Changemakers can bring the positive energy, which cannot be bought in any way. By purchasing BLUE CLASS ticket, the action can support the Changemakers, so that the positive energy can continue.
What kind of services is planned for BLUE CLASS customers?
To let our customers to actually feel the difference, we are planning to provide some surprise or special service in the future.
How did the concept of BLUE CLASS come up?
When I first joined ANA, I was fascinated by the corporate mission “--help to fulfill the hopes and dreams of an interconnected world” and was trying to find a possible way to convey it. I met a Changemaker, Mr. John Wood, in 2010 in a seminar who told me that he was flying 300 days in a year, took approximately 76 million yen as the transportation expenses. Whereas this cost can actually build a primary school and a nursery in Sri Lanka, I came up with the idea of flight support, which is also our strength being an airline, and this is BLUE WING. We spent around 4 years, gathered 27 members from ANA Group to make the program a sustainable and workable one. In order to let our customers to be part of the supporting circle, we created the BLUE CLASS.
Is BLUE WING just a CSR project?
A usual CSR project may focus on a one way donation support. But we think supporting Changemakers’ activities needs to be sustainable and to be run in long term basis, which the supporting customers, Changemakers & their association, also ANA can join ourselves together to create a long term supporting circle. Through the BLUE WING program, we can also let the overseas markets know that ANA is working on this new approach to better the world.
What would you like to achieve through BLUE CLASS?
By purchasing BLUE CLASS ticket to enjoy ANA’s services, our customers can enjoy more than just the benefit to oneself, but at the same time, the possibility to better the world by making a different choice. This is what we ultimately want to achieve.
Message behind BLUE CLASS's logo
BLUE CLASS's logo simply wants to change hardship to smiles. These two emoticons connect people who purchase BLUE CLASS, Changemakers, people who are facing social difficulties and problems, and members of this project. It also symbolizes that anyone can be a part of this world-changing project.