BLUE WING -WINGS FOR CHANGE- 「Toilets for everyone For a better life in developing countries」

MOVIE

Jack Sim

Worldwide, one-third of the world population suffers from bad sanitation. The founder of the "World Toilet Organization (WTO)," Jack Sim, wants to improve sanitation by building and updating toilets. Public relations strategy with a sense of humor has caught the attention of the world, and the media has recognized the importance of clean and safe toilets.

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Thanks to the BLUE WING program, I can go where we are needed the most to help in areas suffering from sanitation issues.

Jack Sim

STORY OF CHANGEMAKING

Life is short, time is money.
Spending time wisely to make life meaningful.

imageWhen I thought about what it means to make my life meaningful, I thought about what is important to society, and what no one else was working on. It was then the words by Singaporean Prime Minister Goh Chok Tong struck me; “A clean public restroom is a sign of a refined society.” I decided to fold all but one of my businesses – kept one as a source of income - so I could concentrate on contributing to social change.

First, I put together the Restroom Association Singapore (RAS) in 1998. Through the media, I started speaking publicly about the importance of improving sanitation in restrooms. We needed a sense of humor to start talking about an issue that was considered to be taboo. Until all people could use clean and safe toilets anytime, any place, we continued our activities so everyone would keep paying attention to this issue.

World Toilet Summit takes the World Toilet Organization (WTO) to the next level

imageWhen I created the World Toilet Organization (WTO), I chose the name so it could be used in a joke, or become a conversation piece.

As a small NGO, we had to be creative in holding our first World Toilet Summit in 2011. I helped man booths at another exhibition and in turn, I asked to use the conference room for free – this plan benefited both parties.

Next, we needed to secure influential attendees at the summit. With the help of the Director of the National Environmental Agency (NEA), the Minister of Environment in Singapore joined the summit. We ended up having government officials from 15 countries attend. The media from around the globe covered the summit, as well as the World Toilet Organization.

Since then, the WTO, along with our activities, have gained more recognition. In 2013, all 193 countries in the UN recognized us, and World Toilet Day was officially recognized as one of the UN’s International Days.

The taboo, forever transformed into a hot topic.
A sense of humor, the booster.

imageIn 2005, I successfully lobbied to change the building codes to install more stalls in women’s restrooms in Singapore. After some time, this building code became the world standard.

When the law passed, the issue became a topic of choice for the politicians. In India, former Prime Minister Modi won by a landslide by offering to build 110 million new toilets as a campaign promise, and actually acting on his promise upon his victory.

A taboo was transformed to a joke, then to a hot media topic. And after the law passed, toilets became a regular topic of discussion. It sure was a long road to get to this point. Humor helps people laugh, and listen, and act on what they’ve heard. Even the Hollywood actor Matt Damon now uses World Toilet Day to promote his NPO using humor.

There will always be scandals and disasters and other issues troubling our world, but I will remain steadfast in continuing my ‘toilet talk’ to keep the public interested in the importance of sanitation.

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PROFILE

Portrait of Jack Sim

Jack Sim

Born 1957 in Singapore. Jack grew up in the slums, but achieved success as an entrepreneur. When he lost much of his wealth in the recession in the 90’s at 40 years old, Jack decided to contribute more to society. In 1998, Jack founded Restroom Association of Singapore (RAS), and started speaking publicly about the importance of sanitation of public restrooms, considered to be a taboo at the time. In 2001, he established the World Toilet Organization (WTO) and declared November 19th as World Toilet day. He succeeded to change the building codes for public toilets in Singapore in 2005, which soon became the world standard.

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ANA BLUE WING
2018.11.19
ANA BLUE WINGさんの写真
Bogota's Effort to Promote Efficient Use of Natural Resources. Young people in Bogotá, Columbia are addressing the global issue of how we consume natural resources. Diana Martínez and Diego Ospina are among the young entrepreneurs making a difference: Diana founded a company that has developed a biotechnological process that reduces waste decomposition time from six months to ten days. Diego's business is focused on mobility: "his clients are companies that rent fleets of bicycles so that their employees can move freely and cleanly." Currently, we consume more than what the planet can sustainably provide. A recent study by UN Environment’s International Resource Panel warns the number of natural resources and raw materials that cities use every year will jump from 40 billion tons in 2010 to nearly 90 billion tons by 2050 if nothing changes. World Toilet Day’s official website is sharing stories about how nature can provide solutions to many of our sanitation needs. http://www.worldtoiletday.info/wtd2018/bogotas-young-entrepreneurs/ UN-Water https://www.ana-bluewing.com/en/changemakers/jack_sim/ #jacksim #ANABLUEWING
ANA BLUE WING
2018.11.19
ANA BLUE WINGさんの写真
Don’t Miss World Toilet Day 2018 in New York. World Toilet Day 2018 will be celebrated in New York across the following venues: “Wastewater and Nature Walk Tour” Location: Hunts Point Avenue 7line Subway Stop (Queens) Date: November 18th, 2018 Organisation: NYC H2O, Newtown Creek Alliance, FLUSH Website: https://www.eventbrite.com/e/wastewater-and-nature-walk-tour-tickets-50980237262 “Toilets and Cities: From NYC to Phnom Penh” Location: The Puck Building - 295 Lafayette Street, The Rudin Family Forum for Civic Dialogue, 2nd Floor, New York, NY 10012 Date: November 19th, 2018 Organisation: FLUSH LLC Website: https://wagner.nyu.edu/community/events/toilets-and-cities-nyc-phnom-penh-2018-11-19 “Real Talk: When Nature Calls” Location: Kaufman Management Center, 44 West 4th Street, New York, NY 10012 Date: November 19th, 2018 Organisation: FLUSH LLC Website: https://wagner.nyu.edu/community/events/real-talk-when-nature-calls-2018-11-19 No access to the venues above? Anyone can host their own event on November 19th (World Toilet Day) by using the following campaign materials: http://www.worldtoiletday.info/wtd2018/resources/ https://www.ana-bluewing.com/en/changemakers/jack_sim/ #jacksim #ANABLUEWING
ANA BLUE WING
2018.11.14
ANA BLUE WINGさんの写真
Plastic Waste Needs Creative Ideas like the Upcycling Efforts of Sierra Leone. Plastic waste is a major problem affecting the world, and for the slums bordering Freetown in Sierra Leone it’s created issues such as cluttered streets, clogged drains and flooding. Many countries lack the costly infrastructure for recycling, so locals in Sierra Leone are addressing the issue by applying creativity to deal with waste in another way-- upcycling. 21 year old Bashiru Brima, for example is a tailor that is fashioning bags, mats and hats out of plastic refuse, while educating fellow villagers on ways to reclaim and reuse plastic waste. Examples like this show how upcycling is creating not only an impact on the environment but is enabling youth to engage in employment opportunities. "UNDP Sierra Leone launched a skills training on waste recycling for 150 youths (120 women and 30 men) in 8 slum communities around Freetown, with the aim to empower them financially and ultimately allow them to afford decent housing out of the slums." WTO(World Toilet Organization) featured this story to share for an inspiration how plastic waste is related to city's drainage system. https://stories.undp.org/solving-freetowns-waste-problem https://www.ana-bluewing.com/en/changemakers/jack_sim/ #jacksim #ANABLUEWING
ANA BLUE WING
2018.11.14
ANA BLUE WINGさんの写真
Jack’s Tactics for Creating a Massive Transformative Global Movement. Jack Sim, founder of the World Toilet Organization spoke at IndieBio highlighting the various cases his organization has made in the news and on the world while detailing steps on how he and his team created a global movement. One of the instrumental steps taken by his organization to break the taboo around toilet-talk has been to align with influential individuals and organizations that may not seemingly be directly interested in the subject in the first place but appealing to their needs. Mass media, for instance, thrives off readership and "anything that is 'news' is interesting for them" Jack explained. With this in mind, Jack's strategy has been to make the taboo newsworthy by leveraging aspects of humor and celebrity, to raise awareness and buzz, which in turn led to politicians paying attention and ultimately inspiring the creation of new public policies. https://indiebio.co/about/ https://www.ana-bluewing.com/en/changemakers/jack_sim/ #jacksim #ANABLUEWING
ANA BLUE WING
2018.11.15
ANA BLUE WINGさんの写真
Jack Sim and His Team (CLINICAI) are Inventing A Smart Toilet That Can Detect Cancer. Jack Sim, founder of the World Toilet Organization, recently visited his CLINICAI team (including former Singularity University classmates) in San Francisco. The start-up is building a smart toilet monitor for non-invasive early detection of gastrointestinal cancers and diseases, by assessing stool and urine through optical sensors and machine learning. The toilet digitizes daily health information for its users, without the need for self-collection. Early detection makes cancer curable, saving a lot of money and trauma-- considering we haven’t been doing a good job at it. The innovative product has been featured in the MIT Technology Review and National Geographic's "Chasing Genius". https://www.clinicai.com/ https://www.ana-bluewing.com/en/changemakers/jack_sim/ #jacksim #ANABLUEWING
ANA BLUE WING
2018.09.23
ANA BLUE WINGさんの写真
Building One New Toilet Affects an Entire Community. Jack Sim, founder of the World Toilet Organization, on the topic of building toilets in rural schools in China, noticed an interesting phenomena, "...after we built the toilet, other schools that didn't have toilets, started building ones themselves because they were jealous that these certain schools... [and] because the parents of their school started to ask, why is it that you don't have flush toilet?" Jack recognizes this as a cultural ripple effect where, "if you build one, you can actually affect other people to build a few more". http://www.worldtoiletday.info/ https://www.ana-bluewing.com/en/changemakers/jack_sim/ #jacksim #ANABLUEWING

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