BLUE WING -WINGS FOR CHANGE- 「Toilets for everyone For a better life in developing countries」

MOVIE

Jack Sim

Worldwide, one-third of the world population suffers from bad sanitation. The founder of the "World Toilet Organization (WTO)," Jack Sim, wants to improve sanitation by building and updating toilets. Public relations strategy with a sense of humor has caught the attention of the world, and the media has recognized the importance of clean and safe toilets.

BLUE CLASS

0
WINGS

Purchase airline tickets
To support Jack Sim

  • International Flight >

MILE DONATION

0
WINGS

Donate your miles
To support Jack Sim

  • Donate Miles >


*Number of WINGS shown is the accumulated total.
*Numbers shown for BLUE CLASS, SHARE, MILE DONATION may take time to update.

Thanks to the BLUE WING program, I can go where we are needed the most to help in areas suffering from sanitation issues.

Jack Sim

STORY OF CHANGEMAKING

Life is short, time is money.
Spending time wisely to make life meaningful.

imageWhen I thought about what it means to make my life meaningful, I thought about what is important to society, and what no one else was working on. It was then the words by Singaporean Prime Minister Goh Chok Tong struck me; “A clean public restroom is a sign of a refined society.” I decided to fold all but one of my businesses – kept one as a source of income - so I could concentrate on contributing to social change.

First, I put together the Restroom Association Singapore (RAS) in 1998. Through the media, I started speaking publicly about the importance of improving sanitation in restrooms. We needed a sense of humor to start talking about an issue that was considered to be taboo. Until all people could use clean and safe toilets anytime, any place, we continued our activities so everyone would keep paying attention to this issue.

World Toilet Summit takes the World Toilet Organization (WTO) to the next level

imageWhen I created the World Toilet Organization (WTO), I chose the name so it could be used in a joke, or become a conversation piece.

As a small NGO, we had to be creative in holding our first World Toilet Summit in 2011. I helped man booths at another exhibition and in turn, I asked to use the conference room for free – this plan benefited both parties.

Next, we needed to secure influential attendees at the summit. With the help of the Director of the National Environmental Agency (NEA), the Minister of Environment in Singapore joined the summit. We ended up having government officials from 15 countries attend. The media from around the globe covered the summit, as well as the World Toilet Organization.

Since then, the WTO, along with our activities, have gained more recognition. In 2013, all 193 countries in the UN recognized us, and World Toilet Day was officially recognized as one of the UN’s International Days.

The taboo, forever transformed into a hot topic.
A sense of humor, the booster.

imageIn 2005, I successfully lobbied to change the building codes to install more stalls in women’s restrooms in Singapore. After some time, this building code became the world standard.

When the law passed, the issue became a topic of choice for the politicians. In India, former Prime Minister Modi won by a landslide by offering to build 110 million new toilets as a campaign promise, and actually acting on his promise upon his victory.

A taboo was transformed to a joke, then to a hot media topic. And after the law passed, toilets became a regular topic of discussion. It sure was a long road to get to this point. Humor helps people laugh, and listen, and act on what they’ve heard. Even the Hollywood actor Matt Damon now uses World Toilet Day to promote his NPO using humor.

There will always be scandals and disasters and other issues troubling our world, but I will remain steadfast in continuing my ‘toilet talk’ to keep the public interested in the importance of sanitation.

Read more

PROFILE

Portrait of Jack Sim

Jack Sim

Born 1957 in Singapore. Jack grew up in the slums, but achieved success as an entrepreneur. When he lost much of his wealth in the recession in the 90’s at 40 years old, Jack decided to contribute more to society. In 1998, Jack founded Restroom Association of Singapore (RAS), and started speaking publicly about the importance of sanitation of public restrooms, considered to be a taboo at the time. In 2001, he established the World Toilet Organization (WTO) and declared November 19th as World Toilet day. He succeeded to change the building codes for public toilets in Singapore in 2005, which soon became the world standard.

Facebook

#jacksim
ANA BLUE WING
2020.01.23
ANA BLUE WINGさんの写真
Celebrating World Toilet Day 2019 The history of World Toilet Day traces back to November 19th, 2001. As an international observance day, its mission is designed to bring international attention to the fact that 2.5 billion people lack proper sanitation which has a dangerous impact on health. The World Toilet Organization, founded by Jack, has held 15 successful summits since its inception gathering over 11,000 attendees and continues to grow. The hashtag “#worldtoiletday” was trending at #13 on Twitter in the US on World Toilet Day 2019.   For more information about Jack’s projects, please visit our website, click here. https://bit.ly/3a901uM #jacksim #ANABLUEWING
ANA BLUE WING
2020.01.20
ANA BLUE WINGさんの写真
Artfully Framing the Problem While many challenges can arise when addressing the taboo topic of toilets and the acts around them, Jack has a creative approach to artfully framing the problem so that it resonates for businesses and other institutions: "You incentivize them according to how they would like to be incentivized— for example, [clean] toilets in the shopping center would increase income. If I were to speak to a school, then it will be a different narrative. I will say that the children who are suppressing their bladders will not be able to concentrate in class and their grades will lower, and the principal will not look so good in the ministry of education ranking, etc." Photo: Kaori Suzuki Interview: Carver Wilcox   For more information about Jack’s projects, please visit our website, click here. https://bit.ly/388ETTK #jacksim #ANABLUEWING
ANA BLUE WING
2020.01.19
ANA BLUE WINGさんの写真
Abundance vs Scarcity Mindset Jack's creative and strategic approach behind his mission has caught the attention of big brands who have asked him to speak on innovation. In recapping one of his recent talks, he shared a compelling analogy on how one can create without resources: "if you think like a mother, you don't think about resources, you think about the necessity... the child has to be educated, nourished, and be cared for to be healthy... [she] may be an office worker and the moment she has a child she understands medicine... knows how to sing lullabies, understands finances, etc... I think that when a person rises up to the necessity of the job and takes ownership of it, then all kinds of things can happen." Photo: Kaori Suzuki Interview: Carver Wilcox   For more information about Jack’s projects, please visit our website, click here. https://bit.ly/36UXiTP #jacksim #ANABLUEWING
ANA BLUE WING
2020.01.12
ANA BLUE WINGさんの写真
Jack's Use of Humor When Jack was asked about his use of humor in the context of promoting his mission, the former businessman had thoughtful and strategic reasoning: "I think for the particular subject of poo, s***, toilets, etc. there is no other way. If we talk about it seriously, it will be embarrassing, disgusting, or it will be boring... for example, all of the professors calling it ‘fecal sludge management’... the journalists can't write anything about it... it's much easier with a common language," Jack explained. As a testament to Jack’s media-savviness, his mission has drawn the support and recognition from campaigners, celebrities, politicians and many more worldwide. Photo: Kaori Suzuki Interview: Carver Wilcox   For more information about Jack’s projects, please visit our website, click here. https://bit.ly/2Fpikhb #jacksim #ANABLUEWING
ANA BLUE WING
2020.01.11
ANA BLUE WINGさんの写真
The Human Story Behind the Mr. Toilet Film In a follow-up interview after the Los Angeles screening of "Mr. Toilet: The World's #2 Man," Jack shared his thoughts on the reception the film has received: "all of the reviews so far are positive... they would say 'the subject itself sounds silly, but... totally changed my perception.'" Moreover, what made the film impactful was how Jack's family and their support paint a compelling, emotional picture through the struggles and persistence in Jack's story and mission. From "board members resigning... running out of money... bureaucratic problems in India with the government... getting success in China then go back to India and succeed again.” As Jack acknowledged, “there’s a lot of resilience that is shown." Photo: Kaori Suzuki Interview: Carver Wilcox   For more information about Jack’s projects, please visit our website, click here. https://bit.ly/39Hn2oq #jacksim #ANABLUEWING
ANA BLUE WING
2019.12.29
ANA BLUE WINGさんの写真
Max Profit vs Max Impact   When asked about the meaning behind what it is to be a ‘social entrepreneur,' Jack explained the fundamental difference in focus: "A commercial entrepreneur is profit maximization and a social entrepreneur is impact maximization. Both have to pay some costs for operation and both use business models to achieve results. My model is to leverage other companies, governments, individual people, etc. to do work for other people... when I'm a businessman I'm interested in myself [but] when I'm a social entrepreneur, I'm interested in other people." Satyajit Mittal of SquatEase, is one of the inventors who are inspired by Jack. Now Satyajit is leading Sanotion, the Innovation and Design company working on creating disruptive products in line with the SDG's to improve people's lives. Jack has been mentoring Satyajit, and the success of SquatEase is a good example of adapting Jack’s business model in his social business. SquatEase: https://youtu.be/y8j6vba38sI   For more information about Jack’s projects, please visit our website, click here. https://bit.ly/2PXrcAT #jacksim #ANABLUEWING

CHANGEMAKER